Acquisition Criteria

SEEKING AN AUTHENTIC, INNOVATIVE,
AND SUSTAINABLY-MINDED BRAND

Our primary investment universe is within the better-for-you consumer packaged goods industry and includes food and beverage, health and wellness, beauty, pet, and personal care. We seek to partner with a company that fits the following criteria:

  • Visionary founders and management teams who challenge the status quo;
  • Authentic products that appeal to diverse demographics and have a path to grow revenues and earnings at scale;
  • Existing industry leaders or companies taking market share with a clear path to becoming a leader;
  • Sustainable, positive unit economics with strong quality of revenue;
  • Strong retail velocities and/or e-commerce KPIs that validate consumer demand;
  • Attractive, high-growth category with durable tailwinds.
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